KING Alexander Investments, a bold new innovator in the LISP (linked investment service provider) investment platform space, has officially launched with a mission to rewrite the rules of retail investing in South Africa.
Built for financial advisers and their clients, King Alexander Investments is simple and transparent but, at its heart, is a unique and very compelling offering.
Founded by seasoned financial services innovator David Lloyd, King Alexander Investments was born from a clear conviction: that the retail investing model is fundamentally unfair.
“Since day one, these platforms have been too expensive, and investors take on all the risk regardless of the performance that is actually delivered. King Alexander Investments changes this as clients now only pay when they are ‘winning’,” says Lloyd.
Backed by the trusted King Price brand, King Alexander Investments is not just another platform in a sea of sameness. It is a reimagined investment platform, offering discretionary managed portfolios, from an entire range of discretionary fund managers, and strips away outdated thinking while putting fairness and performance front and centre.
What makes King Alexander Investments different?
- A fixed Rand platform administration fee: Investor families pay a monthly fee of just R100 + VAT in total – not a sliding scale based on the value of their investments – irrespective of the number of family members and investment plans. In real terms, a family with R1 million invested between them would typically see a 70%-plus saving.
- Only pay when you are ‘winning’: Investors only pay for asset management and advice fees in the months when their investments grow.
- Built-in protection is automatically included: Investors benefit from 100% initial protection with future gains locked in, and executors’ fees are also covered on death… All at no extra charge.
But this unique model does not just benefit investors, it also gives financial advisers a new edge.
“Every adviser has clients who think their platform fees are too high, or who regularly feel let down when their actual returns are disappointing given the fund management costs they pay. Some investors are also reluctant to look at anything other than lower-risk funds and lose returns as a result,” says Lloyd. “King Alexander Investments has been created to be an adviser’s second platform specifically to accommodate all these types of clients.”
Why trust King Alexander Investments?
Because behind the disruption is deep expertise.
Lloyd, a UK-qualified actuary and the original inventor of structured products, has spent more than 30 years in global financial services, leading innovation at companies like American Express and NatWest Markets in the UK, and more recently at Liberty SA.
At Liberty, he created the hugely successful R90 billion-selling Evolve product, and was behind the award-nominated Stash app. Since then, he developed South Africa’s first Shari’ah-compliant life insurance product, with Capital Legacy, as well as a unique Migrant Worker embedded insurance product for the Unisure Group.
In 2022, Lloyd partnered with King Price founder Gideon Galloway and the King Price team, whose track record of customer-first disruption in the insurance industry complements King Alexander’s ethos.
Over the past three years, King Alexander Investments has been built from the ground up, with the support of King Price’s in-house actuarial, legal and compliance teams, and expert external advisers. The model they have created is very simple: a fixed Rand fee for administration, only pay for advice and investment management when you are ‘winning’, and 100% protection and executor fee cover on death included with all portfolios.
“We are here to help advisers build value whilst empowering their clients to invest with more confidence, get better returns, save money on administration, and get a fairer deal,” says Lloyd. “We knew there had to be a better way. And now, it is here.”
Image supplied (Seasoned financial services innovator David Lloyd, seen recorded at the launch of King Alexander Investments at Inanda, Sandton on Tuesday).
