THE loudest crunch happened, and SA is salivating…
McDonald’s South Africa unveiled its latest offering- the McCrispy, a new crispy chicken burger that aims to elevate the brand’s presence in the competitive chicken market.
It is NOW available countrywide- be it dining in-restaurant, at the Drive-Thru, mobile order pay or on-the-go.
The do was held at the McDonald’s- Randburg outlet (Jozi), one of the busiest, on Tuesday evening.
Made with 100% South African-raised chicken breast, the McCrispy features a seasoned, crispy fillet served on a soft potato bun with shredded lettuce and a creamy lemon and pepper sauce.
The burger is positioned as a premium menu item, according to McDonald’s SA.
As a must, invited guests wasted no time indulging in the McCrispy burger, accompanied by coffee- thanks to a chilly weather.
Daniel Padiachy, Chief Marketing Officer at McDonald’s South Africa, said the McCrispy is a response to growing demand for bold, flavourful chicken options.
“We know our customers love our chicken range, and we’re excited to offer a new crispy chicken burger that delivers on both taste and texture,” he said.
“The McCrispy is everything South Africans expect from McDonald’s – craveable, satisfying, and full of flavour.”
The launch forms part of McDonald’s broader strategy to strengthen its foothold in the chicken category, aligning with the brand’s 30-year milestone in South Africa.
McDonalds says the McCrispy reinforces its continued investment in menu innovation and customer preferences.
On the burger itself, SkeemSaam’s actor Mahlatsi Moropo says he took a couple of minutes to ‘deal’ with the succulent McCrispy, as he danced to the tunes of DJs on hand.
Musician- Snokonoko also provided entertainment.
Local celebrities, influencers, and media personalities, came to witness this groundbreakin’ moment, as they sampled the burger fresh from the kitchen.
Mohamed Al Khaili- group CE Aljazira Enterprise, UAE & SA and some guests flew in specifically for the launch.
Other notable headhonchos included Greg Solomon, out-going CEO and Krean Maistry, marketing director.
Top image (All smiles. Left, Daniel Padiachy- CMO at McDonald’s SA, Mohamed Al Khaili- group CE Aljazira Enterprise, UAE & SA and out-going CEO Greg Solomons).
