And unsurprisingly so, vixen Khanyi Mbau was the MC for the evening, held at the Thirteen-Braamfontein.
D’USSÉ™ Cognac is as premium expression, combined of its bold flavor, smooth finish and honey notes represent a differentiated taste that sets it apart from other known Cognacs.
Its bottle design is inspired by the liquid it contains; both classic and modern while bearing the Cross of Lorraine – a symbol of honor, courage and perseverance used by the French resistance during World War II.
Internationally it has top dawgz of the game such as DJ Khaled, Fabolous and Yandel, as ambassadors.
Distributed by the same company that holds rights to Bacardi and Martini, D’USSÉ™ Cognac has a working relationship with Roc Nation Africa-owned by music mogul Jay-Z. And as a result, they will use some of the ‘influencers’ or artists to market the brand.
Commented Thabang Mkatini, customer marketing manager at Tradall SA:” Yes we do have a working relationship with Roc Nation to promote our brand in SA but not Jay-Z,” he pointed during interview on the sidelines.
Pronounced (dew-say) D’USSÉ is a bold new expression of Cognac that dares the palate like never before is born from the prestigious Chateau de Cognac, France, over 200 years’ of tradition.
D’USSÉ first introduced its unique VSOP cognac to the U.S. markets followed by the launch of D’USSÉ XO in 2014. D’USSE XO earned its place among industry elite as a finalist for the Chairman’s Trophy for its exceptional performance in F. Paul Pacult’s Ultimate Spirits Challenge (2014).
“Our activations will be at exclusive events, bars and lifestyle gatherings to trump up the brand nationally,” continued Mkatini.
It is available at selected stores from R650 to R700.
Asked if there’s likelihood of Jay-Z coming to our shores for a performance, Mkatini was coy and only uttered anything is possible.
