Ellies lightens up Sowetans

Through their ‘Rise Against Hunger’ initiative the parcels were prepared at their head office in Joburg by staff across their branches, before hitting the road to Soweto for handover ceremony.

This is an annual event were food parcels are handed over to deserving organizations countrywide.

Commented Shaun Prithivirajh, Ellies CEO: “Ellies has been a good corporate citizen for over the years and through Ellies Engage we saw a vehicle in which we can engage with communities we operate in. It has become a culture in our business to lend a helping hand to those in need.

“We are proud to be part of this initiative because it is entrenched in the values of our business and that we can contribute to making sure that South African communities and children meet their basic needs requirements,” he added.

According to Poverty Trends Report for 2006 to 2015, more than 50% of the South African population is living in poverty and the number keeps increasing since 2011.

Rise Against Hunger CEO, Brian Nell emphasised that the responsibility that they have bestowed upon themselves is greater than nutritious food parcels, but also have a great impact in making sure that they change the lives of children across South Africa – with the assistance from corporates at large.

“If you want to give back, get involved, whether it’s in your communities or with Rise Against Hunger. You will always find a space on the second Saturday of each month, we open up our warehouse to the public to join us as we host our meal packing events at no charge – this could be the perfect way to help put food on the tables of underprivileged children.”

Under the banner ‘Engage‘, Ellies has been positioned to create sentiment amongst consumers and communities.

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