Giving back to deserving recipients!

As part of its POPUP(People Upliftment Programme) the global leader in technology donated goods to three training centers in Soshanguve, Mmakau Ga-Rankuwa & Salvokop, respectively.

The key fundamental value behind the project is to provide skills training centre for the unemployed, with a number of products they require to train their learners.

It also seeks to will provide the centre with the means to develop the necessary skills and business acumen needed for disadvantaged individuals to enter society and make a difference in their communities.

Living in the digital age, it is easy to forget that there are communities that do not have access to the tools they need to grow in both a business and personal capacity, says Dr Michelle Potgieter, Head of Corporate Marketing and Communications at Samsung Electronics South Africa.

“As a brand, Samsung is committed to being a responsible corporate citizen.

Part of this is to provide access to education and stimulate the development of employable skills in people from disadvantaged communities,” she says.

“Given POPUP’s focus on this type of skills development and community commitment there was an obvious synergy for us as a brand to partner with POPUP  and to help make these requirements a reality.”

“These products are an important way we can provide the organization with the means to empower people in Tshwane,” added Dr Potgieter.

“POPUP wants to be known as a ‘Home of Grace’ and a Centre of Excellence that forms a partnership with communities by being involved in the upliftment and empowerment of such communities.

We endeavour to equip people holistically by empowering them with the resources that we have at our disposal and to ensure we stay relevant to their needs,” says Marlene Freislich, CEO at POPUP.



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