Hail the Champs!

They pipped the smart and courageous McCarthy Middelburg 2-1in a nail-biting battle.

The Volkswagen Junior Masters is a Volkswagen Group initiative whereby Volkswagen Dealers 
sponsor and support a football team of boys between the ages of 10 and 12 years. 
The idea of the Junior Masters Tournament is to promote soccer development at a grassroots 
level and the national game in South Africa. 
 It is an international event played annually.


A total of 18 teams participated in the 2012 tournament and 16 of these teams were represented by Volkswagen Dealerships.


The tourney which kicked-off on Monday saw the final curtains wrapping up yesterday, and the weather came to the party, having seen wet conditions making the games un-playable throughout the event.


‘Young Beautiful Birds’ who are South African Junior Masters Champion for 2012 will compete with other countries for the finals to be held end of May in Poland this year.


The VWJM project was launched in SA last year, and Port Elizabeth was the host city.


VWSA Marketing Manager Stuart Norman, says the project is part of the company’s long term strategy to uplift sport in disadvantaged communities.


“Football has become one of our core businesses following our involvement with one of the top Bundesliga for years,” said Norman.


“Our involvement with our Dealerships throughout the country has been overwhelming in that, they sponsored their respective teams with a cool R25 000 to participate in this awesome event.”


Last year both locally and internationally, VW celebrated their 60th anniversary, and according to Norman, this augurs well for the brand equity and what the famous VW signage stands for.


The tournament also coincided with the renaming and rebranding of the VW Dobsonville Stadium, which also sponsors the PSL side Moroka Swallows.


Asked whether SA could be afforded the chance to host the VWJM World finals soon; Norman was non-committal except to say talks are likely to take place.

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