FOLLOWING Bafana Bafana’s win against Lesotho, the troops have another good news to celebrate.
Having passed through our neighbours during the 2026 World Cup Qualifier beating them 2-0 at the Peter Mokaba Stadium, last Friday, global technology brand HONORr is the new device sponsor.
The sponsorship underscores Honor’s commitment to integrating advanced technology into everyday life, enhancing performance, and bringing fans closer to the game.
“We are thrilled to team up with SAFA and Bafana Bafana at such an exciting time for both technology and sports,” says Fred Zhou, CEO at HONOR South Africa. “At HONOR, we believe that innovation should empower athletes, coaches, and fans alike. This alliance is a testament to the power of smart technology in optimising performance, recovery, and engagement both on and off the field.”
As part of this collaboration, HONOR will leverage its expertise in AI, smart wearables, and data-driven insights to support Bafana Bafana’s journey to excellence. HONOR’s advanced wearable technology will help monitor player fitness, track recovery, and provide real-time analytics to enhance team performance. This partnership also reinforces the brand’s dedication to uniting technology with passion points such as sports, entertainment, and lifestyle.
“SAFA is excited to welcome HONOR as our official technology device sponsor. Football is evolving, and embracing technology is key to staying ahead in the game.
With HONOR’s innovative solutions, our players and coaching staff will gain valuable insights that will contribute to Bafana Bafana’s continued success. This sponsorship represents a fusion of tradition and technology, bringing new possibilities for the team and fans alike,” says South African Football Assoc President Dr. Danny Jordaan, who added that football is evolving at a rapid pace.
The deal is for South African men’s senior national team, and at the time of publishing it was unconfirmed how long is the deal, neither is the value.
Bafana and Mamelod Sundowns goal-minder Ronwen Willaims is an HONOR ambassador.
Bafana who lead the Group C log, are in Ivory Coast to face Benin on Tuesday, with coach Hugo Broos citing “”we must get six on six”.
