As a result every September, people around the globe raise a glass to celebrate the birthdate of the famous Tennessee Whiskey maker.
Never shying away from giving people something to talk about, Jack Daniel wasn’t one to disclose his age to anyone. Ultimately, the date of his real birthday remains unknown as he had been known to have a couple of years’ off his age from time to time.
Interestingly, it has been confirmed that slaves also played a major role in the distillery of American whiskey.
Fred Minnick, the author of “Bourbon Curious : A Simple Tasting Guide for the Savvy Drinker,” said it’s doubtful that a full accounting of enslaved peoples’ contribution to American whiskey will ever be written. “It’s extremely sad that these slave distillers will never get the credit they deserve,” he said.
“We likely won’t ever even know their names.”
“I don’t know what roles slaves would have played,” Mr Veach said, ”but I’m sure it was there.”
With mysteries surrounding his birthdate- in mzansi the charcoal mellowed Jack Daniel’s is still sipped over and over by all and sundry.
To find out more about the mystery surrounding JD, download the Jack Daniel’s augmented reality app, point your phone at any Jack Daniel’s Tennessee Whiskey bottle and enjoy a virtual tour of the JD distillery to see how his charcoal mellowed smooth sippin’ whiskey is made. It’s the next best thing to dropping by to visit in person.
To celebrate him, purchase a bottle of JD for R299, SMS the Unique Code competition code and your date of birth to 32176 or scan the QR code and follow the ‘eavescode‘ link to enter to win a trip to Jack’s birthplace, Lynchburg- Tennessee.
His age might remain a mystery- but we do know when to celebrate it…
Bottoms Up uncle Jack!
