THE countdown to Meetings Africa is officially underway.
Exhibitor and buyer registrations launched in November 2024, have already garnered strong interest, reflecting the growing anticipation for this premier event.
With demand soaring, exhibitors and buyers are encouraged to confirm their participation as soon as possible to avoid disappointment. As the continent’s leading trade show for the business events industry, Meetings Africa promises exceptional opportunities to engage with top buyers and discover innovative products and services.
Meetings Africa, entering its 19th edition, is a well-established trade platform with a proven history of delivering exceptional ROI for both buyers and exhibitors.
For the past 19 years, South Africa has proudly hosted this prestigious event. Last year, Meetings Africa made a significant economic impact, contributing an estimated R420 million to the country’s GDP, with R215 million directly benefiting Johannesburg’s economy. The event also bolstered Gauteng’s GDP by approximately R275 million and supported 563 jobs within the province.
“Meetings Africa is more than just a trade exhibition; it is a powerful platform to showcase the talent, creativity, and opportunities that Africa’s business events sector has to offer,” says Bjorn Hufkie, General Manager: MICE Sales at South Africa National Convention Bureau, a business unit of South African Tourism.
“This year’s expanded offerings reflect the vibrant and dynamic growth of our industry across the continent. We are proud that our nation plays host to such a prestigious event, and we look forward to showcasing Africa’s finest to the world.
It’s a wonderful opportunity to connect with our neighbouring countries from across our continent.”
It will run from 24 to 26 February 2025 at the Sandton Convention Centre in Sandton, the epicenter of African business events excellence, bringing together exhibitors, buyers, trade professionals, and future leaders from across the globe.
