Last year cracks began showing on the love lost between MTN and Recording Industry of SA (RISA) organizers of the awards- but such suggestions were met with cold water.
Talks at that time were that the deal with SAMA awards had ended but according to an online magazine Muse, an official from MTN is alleged to have said they were in discussion to renew it.
Only yesterday, the news filled media houses with the confirmation of the termination of the contract from the leading telecommunication company.
Although this will be a blow to the organizers- considering the time factor- they’ll have to dig deep to get new backers soon.
This also means the media launch will also have to be re-arranged.
Despite it all, the SAMAs are moving forward as planned.
The 20th edition is set to take place at the mecca of entertainment, Sun City, on April 27th to 28th 2014.
The awards ceremonies will once more celebrate excellence in the South African music industry and the culmination of months of hard work for the artists involved.
