WHO does not need a cool R75 000?
If the answer is yes, then as an emerging entrepreneur, MTN Pulse Youth Hustle Hub is looking for you, countrywide.
MTN Pulse’s Youth Hustle Hub is offering young entrepreneurs the chance to be one of 30 young business owners to win a share of R800 000.
The prize money is complemented by a series of skills development podcasts and webinars geared at upskilling young South Africa’s – all participants have access to these podcasts and webinars.
To enter, you have to upload a 30–45-second video promoting “hustle” on social media, tagging @MTNZA with the hashtags #LetsOperate, #MTNPulse, and #YouthHustleHub to stand a chance of being one of 30 business owners to win.
The top 30 will each receive a prize package worth R25,000 geared towards business support, beginning with a weeklong mentorship workshop in Jozi.
During this workshop program, they will receive mentoring and undergo business analysis to identify each of their business needs. On the final day of the session, entrants will also present their business plans — which the panel of experts assisted them with — the top entrant receiving an additional R50,000 to put towards their business.
Therefore, if you’re aged 15-34 years, this is the opportunity to enter the Youth Hustle Hub.
Some of the mentors includes a marketer Pat Mahlangu, Thesis owner and PR company owner, who are young business people.
Disemelo Hoaeane, MTN- Senior Manager for the Youth Segment, also gave an address, sharing pointers at the launch attended by youth’s on the importance and significant of entering the competition.
According to a study by the Global Entrepreneurship Monitor released in 2024 found that young people exhibit higher levels of entrepreneurial intent compared to adults. In the regions examined, including South Africa, young individuals were found to be 1.6 times more likely to possess entrepreneurial aspirations than older generations.
“As part of our commitment to achieving our strategic goal of ‘Opening the door to valuable opportunities,’ we are launching this program to empower young South Africans, entrepreneurs, job-seekers and any ordinary citizens through both on-the-ground and digital activities,” says Seun Soladoye, General Manager for Prepaid Segment at MTN South Africa.
Stats SA indicates that more than 45% of young South Africans are unemployed.
The competition is now open for entries on the “hustle” on social media, tagging @MTNZA with the hashtags #LetsOperate, #MTNPulse, and #YouthHustleHub.
Image provided (From left, Disemelo Hoaeane, MTN- Senior Manager for the Youth Segment, a marketer Pat Mahlangu and other mentors at the Youth Hustle launch held at Bryanston last week).
