The KZN coastline was awash with a fleet of red-branded Nissan NP300 Hardbody vehicles last
December as the “Nissan 1-ton works while you play” campaign took to the region.
Providing a host of services to nearly 13 000 holiday makers and beach goers alike,
the Nissan Hard Workers were on hand to make the summer holiday that much more enjoyable.
The typically long and strenuous walk from parking lots near the coastline’s most popular
beaches was given a relaxing breath of fresh air, as the Nissan NP300 Hardbody crews offered
free rides and helping hands to- and from the beaches, in an effort to relieve beach goers
of having to carry all their belongings to their favourite sandy spots.
Customers were also encouraged to book test drives almost 1500 test drive requests were
undertaken, giving Nissan dealers great opportunity to kick-start 2012 in a big way.
Various shopping complexes and fuel stations were also fronted by the Nissan 1-ton Hard
Workers, who provided assistance to shoppers and offered windscreen cleaning services to
patrons, with the odd umbrella a welcomed relief on the rainier days.
Beach cleanup teams were also dispatched to ensure beach goers could enjoy litter-free
Over 1700 prizes and branded items were given out over the duration of the campaign from
caps to pens and lanyards. As the greatest incentive, a tool kit worth R5000 was on offer
as the grand prize.
Eugene McCarthy found himself to be a lucky man after booking a test drive in a Nissan
NP300 while unpacking his car at Ballito Beach.
From Eldorado Park in Johannesburg, his tool kit was handed over at McCarthy Nissan
Randburg. Comprising a large tool box, carry case and a sophisticated power drill,
McCarthy remarked how he would "definitely be enjoy using the tools at home".
He will also be enjoying a test drive in the NP300 Hardbody after stating “every man
dreams of driving a double cab.”