As parts of its continuation to share in the celebrations, it hosted a fete at one of its first SA restaurant opened in 1971 in Orange Grove (changed to gold) last week, were media corps and celebrities came in large numbers to hunt for gold and a lucky reporter won gold tokens worth R30 000.
What is more, KFC’s Gold Rush now has a digital twist. Not only can South African customers stand a chance to win just by purchasing any KFC Golden Bucket, but the brand has also launched an Augmented Reality (AR) ‘KFC Gold Hunt’ for virtual Golden Buckets – a first for the local market and a restaurant brand in SA – where fans can stand a chance to win MORE real gold and other prizes, ranging from KFC menu items and data.
By registering on the KFC Gold Hunt site/web app (www.kfcgoldhunt.co.za) and, using a smartphone, Golden Buckets can be found, viewed and caught in Augmented Reality, which are then kept in a Gold Vault until revealed and redeemed instore or online – with daily prizes to be won.
KFC will be dropping these virtual Golden Buckets hidden in and around KFC restaurants nationwide from the 9th April to 22nd May 2021.
Fans are encouraged to keep a lookout on the map and get hunting to catch the buckets before they run out! Each fan who registers gets 2 plays per day for the duration of the campaign period.
“Golden Anniversaries deserve a special celebration and so we wanted to go for gold through our famous iconic buckets – literally. Our buckets have always been at the center of most celebrations and as we celebrate 50 years – they once again take the lead,” says General Manager: KFC RoSSA and Chief Marketing Officer of KFC Africa, Dhruv Kaul.
“KFC has always been a part of South Africa’s culture and welcomed in households across the country and so this celebration is an opportunity for us to thank those that have made the iconic brand the success it is today, from our teams to our partners and lastly, but most crucial, our loyal fans that have supported KFC with their patronage over the past five decades.”
KFC has been in South Africa for 50 years and has around 951 restaurants across the country.
Musician Khuli Chana says he’s first experience with KFC goes way back and till this day, his family still enjoys its recipe.
In attendance were Mohale Motaung (Somizi in absentia- paradise cracking), La Sizwe (came in late and organisers were not impressed), DBN GoGo and other influencers.
To stand a chance to win, follow these 3 steps and get hunting:
1. Look on the map & hunt for virtual GOLDEN BUCKETS at KFC outlets.
2. Tap “View in AR” to see the virtual GOLDEN BUCKETS in Augmented Reality.
3. Catch GOLDEN BUCKETS and tap to reveal your prizes.
Image SLM (KFC hosted a celebration fete at its first and oldest restaurant at Orange Grove last week).
