The initiative involved an 18-months drive to rebuild consumer trust, reassure consumers of its exceptional food safety and quality standards and educate consumers on its range of products that are now back on shelves- following the outbreak of Listeriosis- a serious infection usually caused by eating food contaminated with the bacterium- that mostly affected the Tiger Brands company.
During interaction with community members at the Protea Glen South Multipurpose Hall – local celebrity chef, Chef Nti engaged them on food safety briefings, live cooking demonstrations and 7-step quality check process, such as expiry dates, etc.
“Consumers are at the heart of everything we do, so community engagement sessions like these, are invaluable for us as a brand” says Mary-Jane Morifi, Chief Corporate Affairs for Tiger Brands.
“They allow us the opportunity to meet our consumers face to face, to educate them on our 7-Step Quality Check Process and our production processes that give transparency from farm to table, and ultimately reassure consumers that our products are safe to eat and can be enjoyed by the whole family”, says Morifi.
This means you can now begin to do justice on your kota- since Enterprise brands are now back on shelves that includes no pork and chicken viennas, polony, a range of bacon products and pork sausages.
Enterprise Foods factories reopened in late 2018 / early 2019, as well as transparency in the Enterprise Foods production process.
Image (Chef Nti demonstrating to Mamas on how to prepare either kota or any recipe in Soweto).
