Having said that, PUMA have teamed up with a handful of their most prestigious partners BAPE, COLETTE, ALIFE and KITH to give their innovative evoSPEED football boot a street and fashion inspired makeover.
The ALIFE collaboration is with a lifestyle concept which elevates and perpetuates the urban street culture of Downtown, NYC. The ALIFE logo is stamped all over the outer surface of this striking boot in red, white and blue.
The BAPE collaboration is with A Bathing Ape the Japanese lifestyle and street wear brand founded by designer, DJ and music producer Nigo. The all-over camo print make up of this boot is quintessential BAPE.
The KITH is a collaboration with the store launched by legendary sneaker designer Ronnie Fieg in Soho, NYC. The KITH logo appears among a sea of arresting repeat print in red and blue.
The COLETTE collaboration is with the influential Paris store which showcases exclusivities, pre-releases and limited editions. In keeping with its clean image, COLETTE explores colour graduation of their signature blue to create a boot that oozes Parisian cool.
The extremely limited boots, each of which feature the collaborator’s branding on the tongue, will drop consecutively throughout the month of June and July.
Each pair comes with a co-branded boot bag and there is also a collaborative football jersey to round out each partners offering.
The boots will be available at the collaborating partners’ stores and in select global performance retailers.