The full cosmetic line, named Aura, is rolling out at Queenspark stores across the country.
According to a Queenspark spokesperson the concept has been on the cards for a period of time, however development took over a year as the holding-family were insistent it would be “the right product for the brand”.
The collection includes 84 shades of nail polish, 50 lipstick, 24 mineralized eye shadow, blusher, eyeliners, mascara and more “We as women are multi-faceted, thus it was critical to the team that we developed a make-up range which enables women to reveal their different sides – today we may wish to share a sensual softness, and tomorrow we may opt for something a little more dramatic,” explains Catherine Radowsky, CEO of Queenspark.
Queenspark is opening a flagship in the new Sandton City wing that will house all the Queenspark brands, this follows the opening of a standalone Trend store in Hyde Park earlier in the year.
Currently there are no plans to launch a fragrance, but according to the spokesperson response to Aura has been positive and the cosmetics line could expand to include more offerings.