It takes off at one of the Continents’ biggest racecourse Turffontein, November 27.
This year’s theme ‘Hats Off’ perfectly fits with the celebration of our 20th year Democracy.
As customary, at stakes is the cool R2m. Fashion and horses will be vying for attention from the well-wishers and pundits, alike. The day will see over 12 races, including the popular celebrity dash and ‘Mo-Kini Sprint’-ladies and Mankinis’-men doing their bit for the R475 000 race for SOS Children Village charity as benefactors.
Marc Joubert, Group Marketing Executive at Sansui South Africa; is passionate about the event in its entirety.
“Sansui are pleased to enter into our sixth year of sponsorship with an event of such stature because it reflects the qualities that Sansui, a globally recognised consumer electronics brand, is well known for; quality, aspiration and credibility. The premium occasion is a unique union of the entertainment, sport and fashion industries in one powerful and exuberant event,” he says.
This year, Sansui will be giving away 10 cars valued at R100 000 each.
All race goers stand a chance to win, simply by attending on the day. Others activities include Best dressed honours in five chic categories: Most Elegant Lady, Most Stylish Lad, Most Striking Couple, Best Hat and Best Mo-Bro of Movember.
A fashion show will be hosted on the day in association with DSSA (Design School of Southern Africa) & Steele Models Studio.
Addressing guests at the media launch, Barba Gaoganediwe, head of communications at Gauteng Tourism Authority says such events contribute huge economical rewards.
“This is the biggest race-horse on the African Continent; hence it is also held at one of the biggest horse-racing course on the Continent. Everything about this race is BIG.
So it was not only a conscience decision to partner with the organisers but, as well to reap the rewards both economically and market this beautiful province of ours to the outside world of course, at the expense of tax-payers funds.”
Gaoganediwe went on to boast that during the recent international Joy of Jazz (GTA was a partner); it contributed close to R1bn into the economy of the province.
A first for this event; is a festive online viral video. It shows ‘Jozi Jockeys,’ showcasing a comical rhetoric regarding the fun and excitement of a day at the races, in a typically Johannesburg style through the story of taxi driver jockeys, which are synonymous with the city.
“The Summer Cup has a profound and iconic history of horse racing indulgence. It’s Joburg’s horse racing heart; the pulse, the beat and the soul of thoroughbred racing for the Golden Region,” explains Mike Varney of Racing. It’s a Rush, the event’s racing and gaming partner.
This years’ Summer Cup hostess is Dineo Moeketsi, actress, TV presenter and singer.
Tickets and packages are available at Computicket outlets and facebook page www.facebook.com/SANSUISummerCup).