LIFESTYLE NEWS

SA’s multi-award winner Kwesta unveiled as global ambassador for French cognac

CELEBRATING over 200 years of stories, innovation and adventure; the French cognac, known for its pioneering, tenacious spirit – Bisquit & Dubouché, proudly launches A Story to Sip campaign.

Recognised for its signature distilling process, Bisquit & Dubouché continues to inspire legacy through boldness alongside newly announced global ambassador – Kwesta. 

Boasting over a decade in music, Kwesta has gifted audiences across the world with hit songs Ngud’Mayibabo, Ngiyazifela Ngawe, and more. Carving his own way over the years, the rapper holds multiple accolades including 6 South African Music Awards, 4 South African Hip Hop Awards, 1 MTV Africa Music Award, and 1 Metro FM Award – earning him the title Da King Of African Rap (DaKAR).

Similar to the historically bold collaboration between Frenchmen – Alexandre Bisquit and Adrien Dubouché; Kwesta showcases and narrates how he has remained distinct and progressive in his long-lasting music career.

In quintessential style, Kwesta toasts to 200 years of Bisquit & Dubouché and his successful 16 years in music with this global campaign – illustrating a parallel between the cognac and the musician.

Sharing his excitement on the brand ambassador partnership, Kwesta said this in a short quote, “Bisquit & Dubouché have recognised my journey over the years as one that goes beyond the ordinary and as a story that should be told.

I am honored to join them as they celebrate over 200 years of distinctive cognac; and as I celebrate 16 years in the game. We can’t wait to share these Stories to Sip!” 

In a statement about the campaign with Kwesta – Christophe Prat, Campari Group French Icons Managing Director said, “The Bisquit & Dubouché story is a proud heritage of 200 years that combines collaboration, innovation, boldness, and disruption to craft and distil an unmistakable cognac.

Much like Bisquit & Dubouché, Kwesta’s story also carries the same distinct characteristics which form part of his legacy. We are proud to announce Kwesta as our global ambassador and are thrilled to launch our narrative campaign A Story to Sip.”

Look out for Bisquit & Dubouché’s new television commercial featuring Kwesta and more exciting announcements as they share #AStoryToSip.

Image supplied (Kwesta announced as global ambassador for Bisquit & Dubouché cognac).

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