THE signing of The Sterling Hotel, Tapestry Collection by Hilton in partnership with Crown Pound (Pty) Ltd – marks the debut of the lifestyle Tapestry Collection by Hilton brand in South Africa.
Expected to open in 2027, the signing reinforces Hilton’s plans to nearly triple its presence across Africa to more than 160 hotels, supporting the continent’s fast-growing hospitality sector.
Strategically located on South Africa’s east coast, Sibaya is a dynamic lifestyle and tourism destination nestled between the bustling hubs of Umhlanga and Ballito in KwaZulu-Natal.
Known for its coastal landscapes, including the Coastal Forest Reserve, and upscale residential and entertainment venues, Sibaya is an ideal base for international visitors and local travellers seeking immersive getaways.
The Sterling Hotel, Tapestry Collection by Hilton will offer easy access to renowned attractions such as the pristine beaches of the Dolphin Coast, Crocodile Creek, Sugar Rush Park, Natal Lion Park and Tala Game Reserve.
The hotel also benefits from convenient transport links, with King Shaka International Airport just 15 minutes away and Durban International Convention Centre 20 minutes away.
Carlos Khneisser, chief development officer, Middle East & Africa, Hilton, said, “We are delighted to partner with Crown Pound (Pty) Ltd to bring the first Tapestry Collection hotel to South Africa. Sibaya’s vibrant coastal setting and growing appeal as a leisure and business destination make it the perfect location for this distinctive lifestyle brand.
Africa’s hospitality sector is rapidly expanding and we remain committed to building on our 65-year legacy on the continent by introducing more of our award-winning brands to visitors and residents alike.”
The Sterling Hotel, Tapestry Collection by Hilton will feature 111 vibrant guest rooms that blend comfort with local character.
Guests can enjoy a range of amenities including a fitness centre, an all-day dining restaurant, lobby café and bar, terrace, and outdoor pool. True to the Tapestry Collection by Hilton’s brand ethos, the hotel will celebrate the unique spirit of its surroundings, offering authentic, elevated experiences for today’s modern traveller.
Vidhor Mangaroo, director, Crown Pound Crown Pound (Pty) Ltd, said, “We are proud to partner with Hilton to introduce South Africa’s first Tapestry Collection by Hilton to the heart of Sibaya.
This partnership reflects our shared ambition to help unlock the full potential of South Africa’s tourism landscape and we look forward to welcoming guests to this exciting new property.”
Tapestry Collection by Hilton is a global portfolio of independent hotels, each with an original personality, shaped by elevated design and locally inspired food and beverage, offering guests authentic experiences across an array of destinations worth exploring.
This latest signing joins Hilton’s growing portfolio in South Africa, including the recently opened Canopy by Hilton Cape Town Longkloof and Hampton by Hilton Sandton Grayston.
