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Swimming sensation Tatjana joins Mercedes Benz family

MERCEDES-BENZ Cars South Africa welcomes Olympic gold medallist and swimming sensation Tatjana Schoenmaker to the Friend of the Brand (FOTB) program.

She joins legion of stars who are part of this international brand.

The Olympic gold medallist who broke hearts of many at the games with her fast paced performance, will spend 12 months behind the Mercedes-EQB 350 4MATIC.

According to Tatjana, “Driving an electric vehicle is a completely new experience for me – you won’t hear me coming because it is so quiet but you won’t see me either because it is so fast!  

“It is such a privilege to be associated with an internationally renowned brand such as Mercedes-Benz. It’s a dream car and I can’t wait to give South Africa a sneak peek of the Mercedes-EQ range and specifically the EQB. Here’s to many happy kilometres with an awesome vehicle!” she concludes.

The all-electric compact SUV is available as the 350 4MATIC with 215 kW and a generous driving range according to WLTP of up to 423 km.

The long-running Friends of the Brand program connects Mercedes-Benz South Africa with brand ambassadors who are motivating pioneers, explorers and go-getters, much like the brand itself. Often, they’ve overcome barriers and in the process have set new standards in their field.

The Friends of the Brand use their abilities to achieve enduring success in diverse projects. 

Tatjana joins a list of global stars namely Eben, Siya, Makazole and Lukhanyo, entrepreneur and musician Nandi Madida; and global music phenomenon Nasty C, businesswoman Rachel Kolisi; MC and singer Anlia Etzebeth; renowned chefs David Higgs and Jan-Hendrik van der Westhuizen.

“Tatjana is a tour de force on the global swimming stage.

She personifies what it means to pursue your passion until you perfect it,” says Mark Raine, Co-CEO of Mercedes-Benz South Africa and Executive Director: Mercedes-Benz Cars South Africa.

“We’re especially excited that Tatjana is our first Friend of the Brand to drive one of our Mercedes-EQ products. The EQB is perfectly suited to Tatjana – it’s quick and agile, leaving its competitors in its wake.”

Image supplied (Alex Boavida, VP of sales and marketing at Mercedes-Benz Cars South Africa, hands over the EQB 350 4MATIC to Tatjana Schoenmaker).

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