Back from epithet the latest Martell Cognac 1715 has been introduced in the South African market by Pernod Ricard, the local distributor.
Interestingly, the Martell House was founded in 1715.
Amid fanfare, the 1715 Prestige Cognac House bar/lounge/dining was unveiled at the swanky Sandton Eye in Sandton recently, whom according to the organisers, has been touted as the place to be for the Joburgers and wanna-bees jet set, where the city’s ‘who’s who’ can enjoy 300 years’ of French style to mzansi -for a very limited time and for the first time!
Johnnie Walker Blue opened its first bar/lounge at the posh Saxon Hotel (no wonder ‘Uncle Bob’ Zim Prez prefers it) when in the country.
Although interesting yet not, the bar/lounge will only open until November 21
(Friday and Saturday) and during that time well known artists will be performing.
At the very height of the French Art de Vivre movement- a culture that infuses every detail of life with know-how, creativity and substance, its contemporary luxury look and feel, peppered with hints of French elegance and enhanced with bespoke design features, 1715 at Martell Cognacis the epitome of Martell’s exuberant and indulgent approach to living life.
The space gives guests a 3-dimensional experience of the brand- showcasing beautiful aesthetics, world-class entertainment and fine cuisine paired perfectly with the Martell Cognac. It is the ideal place to indulge in life’s finer things with good company, this season.
Says Single Malts and Cognac Brand Manager for Pernod Ricard South Africa, Triya Govender:” French art de vivre has always been at the heart of the history of the House of Martell. 1715 by Martell Cognac is all about enjoying life’s true pleasures. It is an invitation to those who love the finer things in life to indulge in the world’s no. 1 Prestige Cognac House.”
To attest to its adage of young meeting ‘golden oldies’ international jazz exponent bra Hugh Masekela and DJ Oskido infused house meets jazz music much to the delight of guests.
Says Govender, not only would guests enjoy a bespoke menu designed to complement the unique flavours of the cognac but they will also have an opportunity to learn more about the finely crafted Martell Cognac range and of course, great music.
SA’s culinary masterminds Vicky Crease and Caro de Waal are behind the cognac paired food experiences.
Paired luncheons take place every Wednesday and Friday from 12:30pm – 15:30pm and require a reservation in advance.
Nothing sets the tone for a good night out like great entertainment such as old world meets new jazz artists in collaboration with urban house legends such as Euphonik, Glen Lewis, Just Mo, Da Capo, Heavy K, Infinite Boys, Sisonke, and the New Horn Trio, creating cool beats that set the mood for the ultimate cognac experience.
The vast portfolio of cognacs include VS, Caractère, Distinction, VSOP, Noblige, Cordon Bleu, XO, Chanteloup Perspective, Creation Grand Extra, Cohiba and L’Or de Jean Martell, and I happen to have tasted some during the launch.
Sad news though is that the brand won’t be exhibiting at the Whisky Live fest this year.
Visit the Prestige Cognac House in SA before it closes and be moved… de Vivre movement!
Entrance fee R100.
Reservations for lunch and artists line-up go to www.1715.co.za
