FANTA is encouraging fans to join the conversation and guess the flavour on Fanta’s digital and social platforms.
We attended the mysterious launch last week in Rosebank- to crack code on what the new #WhatTheFanta is all about?
But the mystery continues because no one knows the ingredients or flavours used for this new Blue Fanta- that’s until the November 1, upon the reveal will be made.
To participate in this guessing mission, consumers must purchase the new #WhatTheFanta pack and wrap their tastebuds in the fruity mystery flavour. You will know when you see it- it’s blue.
To submit your guesses, scan the on-pack QR code to visit the FantaTM hub which is a dedicated website for this campaign. If your tastebuds still need more clues, visit Instagram, Facebook or the FantaTM hub for weekly clues and if your guesses are right, you stand the chance to win amazing prizes.
“FantaTM infuses an overly serious world with the power of diverse playfulness. The #WhatTheFanta flavour is the one product in our portfolio that is literally the living embodiment of play.
It is a flavour guessing game in a bottle. We were inspired by our teen consumers, who live in full colour and are open to a world of discovery and intriguing flavour experiences,” says, Kwanda Dlamini- South Africa Frontline Marketing Manager: Flavours.
The #WhatTheFanta flavour is available for purchase across 400ml can, 2.25L PET, 2L PET and 440ml PET pack sizes.
So, Fanta-fans join the conversation and guess the flavour on social platforms.
