HE MIGHT not be popular in South Africa but he’s a hit in his own right...
Wurid is a Nigerian born but American singer and songwriter who is in South Africa on ‘fact finding mission’ to explore and learn the culture and possibly do a song with one of his favourite artist in SA.
Born Sadiq Onifade- Wurid relocated to the US as a teenager and received his college education at Georgia University, studying computer science that compelled him to produce what is called electro fusion music.
His first debut EP- Evolution was released in 2013 a reference to what he termed ‘finding your Soul’ during telephonic interview this week upon his arrival in the country.
Posed what is Fuji music, “it’s an influence of Nigerian languages that inspires family values. Legends such as Fela Kuti also believed in such kind of music”, says the 31 year-old who spoke rhythmically.
Wurid has been invited by his record label Universal music to promote his single ‘Contagious’ a feel-good vibe, heavily inspired by his Nigerian roots and borrows from the popular Nigerian fuji sub-genre with a fusion of pop music.
“Juju pop blends the best of my Nigerian roots and American experiences.
This is a sound that is unique as it is familiar and bridges the divide between West African music and global audiences,” he said, also making a reference to the video’s artwork and the direction it took.
In the video he is caught in the trance of the mesmerizing rhythm of the music and the seductive allure of the exotic dancers.
The ‘Show You Off’ star also indicated would love to work with likes of chart busters and multi award winning rappers Cassper Nyovest and Nasty C,”I relate to them better” he pointed out.
“Anything can happen sooner than expected” when asked how long will it take to get into the studio with any of the stars mentioned to create that medley of a song?
In his parting shot- Wurid also wished all women, particularly in SA as we celebrate Women’s Month- to be progressive and show that unyielding strength.
“They’re all beautiful because we’re who we are as a result of their tenacity, warmth, caring and love they give to the world.”
Catch Wurid on Thursday (tonight) at Universal for an exclusive performance.