BUSINESS NEWS

YOBAs awards bag another sponsor in the form of Proudly SA

PROUDLY South African has joined the prestigious Top 16 Youth-Owned Brands Awards as a category partner.

PSA will be the category partner for the Top Manufacturing Category – marking a significant step forward in its mission to empower made in South Africa brands.

The partnership between the YOBAs and Proudly SA highlights Proudly SA’s unwavering commitment to drive innovation, entrepreneurship, and economic growth among South Africa.

Proudly SA’s collaboration with the Top Manufacturing category at the upcoming awards ceremony, not only aims to promote local manufacturing but also showcases its belief in the transformative power of youth-led innovation within the sector.

“Our alliance with Proudly SA is one that solidifies our mission of celebrating youth excellence in brand building. Together with Proudly SA, we can inspire more young entrepreneurs to enter the manufacturing sector and produce their brands locally and make a tangible impact on South Africa’s economy through job creation,” says Pat Mahlangu, founder and CEO of the YOBAs.

Echoing this sentiment, Proudly SA Chief Marketing Officer, Happy MaKhumalo Ngidi says, “At Proudly SA, we are unwavering in our commitment to harnessing the transformative power of our youth. Our endorsement of the Top 16 YOBAs is a strategic move to catalyse economic growth and job creation.

These young entrepreneurs are the vanguard of innovation, and by celebrating their achievements, we are not just recognizing their potential—we are actively investing in the future of our nation thus leading to entrepreneurship & job opportunities.

We provide robust support to empower these trailblazers to thrive in a competitive market, thereby driving sustained economic progress and generating much-needed employment opportunities,” says Ngidi.

Proudly SA has earned a sterling reputation for its persistent support of local businesses and products, championing the diversity of South African entrepreneurship and creativity. They are committed to promoting economic growth and job creation, Their mission encompasses fostering a culture of buying local, ensuring that South Africans recognize the immense value and quality offered by homegrown businesses.

“By supporting initiatives like the Top 16 Youth-Owned Brands Awards, we reaffirm our commitment to showcasing the exceptional quality and ingenuity that South Africa has to offer, while driving sustainable growth and empowerment for future generations,” Ngidi concludes.

Set to take place on 22 June at the Sandton Convention Centre, the Top 16 YOBAs have been recognized as the pinnacle of excellence within South Africa’s youth entrepreneurial landscape for the past 3 years.

Now, with Proudly SA’s support in the Top Manufacturing Category, these esteemed awards are poised to reach even greater heights, celebrating the remarkable achievements of young entrepreneurs.

For more information on the YOBAs please visit www.top16yoba.africa

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