MODENESE, Italy: Frosty, wet and cold weather in Modenese, welcomes international guests for the ZYN and Ferrari media launch.
Yes, you guessed it right- when you mentioned the word Ferrari, what springs to mind is fast paced cars, pit-stop, technicalities and glamour associated with F1.
Briefly- in the year 2025 Phillip Morris International that owns amongst others ZYN brand, extended its partnership with Scuderia Ferrari that spans longest standing collaboration in the world of sport.
As part of this evolution, ZYN brand will appear on the Formula1 car livery at a series of selected Grand Prix.
The new deal also extends to well-liked Ferrari Challenge Trofeo Pirelli, a relationship built on shared values of innovation, research and forward thinking ambition.
Back to Modenese (a small village that is 176km from fashion mecca Milan) apart from the ‘bone breaking chilly’ weather, the international launch beginning from 4 to 6 February 2026, sees PMI Ferrari models GTC 4 Lusso, 488 GTB and Portofino, on offer for guests to drive around the hills of Maranello and (a little bird whispered in my ear) a pit stop experience with a Ferrari F1 replica car.
As for the celebrated Ferrari Museum, it has become the world’s convergence that experiences thousands of eye-catching Ferrari cars, mementos and memorabilia of yester-years’ drivers on display.
On our first day, we had dinner at the famous Montana restaurant, that was resplendent in Ferrari brands from drivers’ designer sneakers, attire, Pirelli tyres, gloves, helmets, to steering wheels and cars pipes, amongst others.
This folks, is the home of Ferrari and every corner we turned a Ferrari would pass-by.
So, fasten your seat belt as we take off in this astounding Italian car, revered worldwide, and who knows we might get the glimpse of Sir Anthony Hamilton alongside Kim, just saying…
Buongiorno, my fellow South Africans!
Image SLM (Warmly dressed up Sydney Morweng traversing the cold and wet Modenese, Italy, who is attending the world’s ZYN and Ferrari media event. At the back is Gift Khoza, an influencer).
