CONVERSE GLOBAL is shooting its international Spring Campaign and guess who’s on board, female award winner rapper Fifi Cooper.
Fifi -born Refilwe Mooketsi- is currently shooting the campaign along fellow South African Frank Casino and two international artists Tyde Levi from Australia and Candelaria Tinelli, Argentinean.
The Converse Reverse Seasonality Holiday 17 Campaign brand represents; the voice and the vision of youth with platforms that could share their ideas, thoughts and creations.
The campaign explores the latest trends in high-low styling that matches Chuck Taylor’s with everything and everyone.
Tembisa born Nhlanhla Tshabalala aka Frank Casino, says the campaign is nostalgic in that he grew up wearing the All Star Converse brand, which until this day, is way too cool owning a pair or two.
“Look, today due to revolution and democracy we can now interact with other internationals to be involved in such huge campaigns, nogal on my home-soil.
Credit must also go to Converse SA, for believing in us youth and influencers to drive the message,” says Casino, who also complements as a DJ and admits its ‘cool’ working with the likes of Fifi Cooper.
“The result of the campaign is the amalgamation of today’s most interesting, influential and creative youth talking about the change they want to see in the world, their passions, their style and just having some fun,” said a comment from Converse Global.
*It represents the daring spirit of youth, giving today’s young generation a platform to create their own movements and;
*Creates authentic and creative connections with today’s youth.
Fifi’s relationship with Converse SA was when she was presented with latest silver Chuck Taylor sneakers pair as a gift this year, which resulted in her posting “Forever Chucks”.
At the time of publishing the Mahikeng born was busy with shoot, thus was unavailable for a comment.
As an influencer her contract is for a year with Converse.
Yes, Converse is in conversation with you!