MARTELL HOUSE unveils the Martell VS Single Distillery in South Africa.
This new, delicious cognac expression was first released in US (October) and South Africa followed suit.
Cognac lovers will be impressed that this is the first VS cognac distilled from a single source to be produced by the House of Martell.
Martell VS Single Distillery is an innovative blend that reflects the unique distillation style that is the brand’s hallmark, with a richer and more intense expression.
It marries eaux-de-vie from a single distillery, which results in a supremely smooth blend with elegant, fruity aromas, highlighting notes of the plum, apricot and candied lemon.
Etienne Cassuto, Brand Manager Martell Cognac says: “Martell has always challenged the status quo, and by crafting the first Martell cognac from a single distillation source, we have created the smoothest experience of a Very Special cognac there is.”
Martell’s heritage dates back to the 18th Century, when Jean Martell, a native of Jersey founded the company in 1715, making Martell the oldest of the great cognac houses in the world.
Martell Cognac was founded at the height of the French Art de Vivre movement; a period of time in which gastronomy, tasting and craftsmanship were all celebrated and enjoyed with style.
As such, these became the three pillars of the Martell House and are the three core areas which still remain intrinsic to Martell’s vision today.
Throughout its 300-year history, the House of Martell has constantly explored new territories, driven by the spirit of curiosity and discovery.
“We are very excited to be launching Martell VS Single Distillery into the South African market as we feel it will be a game changer in the consumption and appreciation of cognac in this country,” says Sibusiso Shangase, Head of Prestige Brands at Pernod Ricard.
“Not many cognacs can look to fuse a celebration of historic French luxury cues in a contemporary African setting, and we believe this product will shape the future of how cognacs are appreciated in a rapidly developing African landscape.”
Martell VS Single Distillery is for discerning men.
I enjoyed this latest cognac at the celebration party of SA’s globetrotter DJ Black Coffee recently. It was appreciated by all and sundry-including my partner in ‘crime’.
It remains one of the only cognac houses to distil exclusively clear wines – a unique method that gives the final cognac its distinctive style.
It is available at selected leading liquor stores.
As we enter the festive mood, SLM is giving away a gift for men in the form of Martell Cognac VS Single Distillery, including embossed glasses.
To win answer the following:
*What is the latest offering from the Martell stable?
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