Yes, Joburg does have a beach – okay but no ocean – atop the building in braamfie!
The 25 year old lass, Roxy is a glass half full kind of girl…
The intimate affair launch was attended by contingent of press to witness what Renault SA has to offer this time around.
Available in red or black (50 per colour), each is complemented by Roxy’s signature turtle and hibiscus Cowabanga emblem which lends her distinctive signature look and feel to the limited edition.
Exclusive extras include a Blaupunkt Bluetooth MP3 radio with USB and auxiliary input plus a TomTom LIVE navigation unit.
According to Danielle Melville, head of Communications and Branding at Renault SA, only 100 Roxy Louw-inspired Renault Sandero Stepway limited editions, would be made available from their plant in Rosslyn, Pretoria.
Says Roxy: “I love everything about the Stepway. It’s nippy and economical to run- yes, like most other people, I have to pay for my own petrol. Spacious beyond belief, my surfboards, bicycle and wetsuits you name it, all fit in or on it. What’s more, I’m 1.74 metres tall and there’s leg room aplenty for me behind the wheel.”
Although no details on how long is the ‘marriage’ Melville, also pointed out that, plans are afoot to further entrench their brand into fashion, social and other mediums to leverage the brand.
“I’m thrilled to be the face behind the Renault Sandero range and to see my name and branding on my Stepway every day is such a thrill,” commented the excited Roxy.
Limited editions of Renault Sandero retails for R149,900.