UAE-founded hospitality company TIME Hotels Management has announced the appointment of two new senior executives as it continues its ambitious growth path with a total of 10 operational hotels, resorts and hotel apartments in three countries, set to grow to 14 properties by the end of 2016.

Ghassan Farhat joins the TIME Ruby Hotel Apartments as Hotel Manager.

First of the senior appointments is Ghassan Farhat, who joins the TIME Ruby Hotel Apartments team in his capacity as Hotel Manager.

A 23-year Dubai hospitality veteran, he began his career in the UAE in 1992 as front office manager at the long-established Al Khaleej Palace Hotel, subsequently climbing the career ladder and moving into sales with key positions at a number of Dubai’s best-known properties, before transitioning into executive assistant manager level roles.

“Ghassan comes with two decades’ grounding in sales and marketing as well as direct operational experience and this has given him a well-rounded perspective of the business from top to bottom. This makes him the right man to take the reins in Sharjah as we fly the TIME Hotels flag across the Emirates,” said Mohamed Awadalla, CEO, TIME Hotels.

A Lebanese national and US-certified hotel and restaurant diploma holder, Farhat is tasked with developing TIME Ruby Hotel Apartments’ position as a leading midscale destination in the emirate.

Kamal Abou Fares joins the corporate team as Marketing & Communications Director

Rounding out the new executive line-up is Kamal Abou Fares, who joins the corporate team as Marketing & Communications Director. Currently studying for his Masters in Strategic Marketing, Fares is a business graduate of the American University of Beirut and has worked for international hospitality chains, Radisson and Millennium Hotels, in both Abu Dhabi and Dubai.

“This is a pivotal role in TIME Hotels’ corporate framework with responsibility for the dissemination of key messages and communication of our ground-breaking environmental and CSR initiatives to the media, general public and partners across the region. Kamals’ enthusiasm and experience makes him the crucial lynchpin between our hotels and our guests,” said Awadalla.