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Land Rover augmented reality concept!

Cameras located in the vehicles grille capture data used to feed a Head-Up Display, effectively creating a see-through view of the terrain through the bonnet and engine bay, breaking new ground in visual driver assistance.

The technology, named Transparent Bonnet by its creators, shows how advanced technology will take Land Rovers unrivalled capability to the next level.

The technology enables a driver climbing a steep incline or manoeuvring in a confined space to see an augmented reality view capturing not only the terrain in front of the car but also the angle and position of the front wheels.

Dr Wolfgang Epple, Director of Research and Technology for Jaguar Land Rover said: “We believe the next 25 years will be the most exciting and dynamic the automotive industry has ever experienced. There will be huge strides in environmental innovation, in safety and capability.

“As our vehicles become more capable and autonomous off-road, we will ensure the driver has the confidence to allow the car to continue to progress, over any terrain. We are developing new technologies including the Transparent Bonnet to give drivers an augmented view of reality to help them tackle anything from the toughest off-road route to the tight confines of an urban car park.”

Opening the doors to Jaguar Land Rovers advanced research, the Discovery Vision Concept car is a design and technology showcase which will be unveiled in full at the New York International Auto Show on 16th April 2014.

The concept demonstrates Land Rovers design vision for a future family of premium SUVs built on Land Rovers key principles of emotive design, unrivalled capability and ultimate versatility.

From the city to the sand dunes, Land Rovers new, driver-assisting technology will enable safer, smarter and more enjoyable driving in the SUVs of tomorrow.

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