TM LEWIN opened its men’s boutique at the Menlyn Shopping Mall, Pretoria, recently.
This is part of the British company’s investment in South Africa since its launch in 2013.
The shirt and suit retailer’s collection are also available through Edgars stores, as part of its twenty stores- in-stores planned deal.
At the opening launch, TM Lewin brand manager Nathaniel Ward gave a brief introduction on the brand.
“This is a specially, dedicated boutique store for men. This is part of the company’s investment opportunities in South Africa, and we’re grateful this exercise has bore fruit.
SA has become fashion conscious and as a company, we could not afford to miss this opportunity to have our brand being one of the sought after in this beautiful country,” he said to ululations and whistling from few selected guests.
The evening served as a social gathering accompanied by delicious food, fine whiskies and of course, a complimentary and an expensive tie worth R600. Ahem…
Actors and brand ambassadors for the brand Kay Sibiya and Muvhango star mingled with suit fanatics, fashion stylists, media, bloggers and corporate guests, whereas Siya Beyile from Threaded Man gave a style pep up talk.
Geoff Quinn, chief executive of T.M Lewin was once quoted in 2013 at the deal signing ceremony that he saw “great potential” in the South African market.
He added: “I have been impressed by the Edcon’s ambition to create a compelling menswear proposition across their business and am confident that in them, we have the best partner to help T.M.Lewin become South Africa’s leading business wear retailer in the years ahead.”