SAMSON CLOTHING has been a part of South Africa’s streetwear culture for 109 years.
The slogan #StrongLikeSamson is truth to the fact that the clothes are durable for extreme situations.
Samson has now moved into the era of #ToughStreetsToughThreads to further cement this notion.
As historic coincidence would have it, Mbuyisa Makhubo was wearing a Samson dungaree as he carried Hector Pieterson through the streets, during one of the toughest times in South African history – the 1976 Soweto Uprisings.
In honour of Youth Month, Samson has teamed up with cool, young local designers to help demonstrate the “make do” spirit that still permeates the youth even today.
Along with Samson, the designers have collaborated on a limited edition #76Strong commemoration dungaree, which demonstrates Samson as part of the fabric that fuels creativity and resilience against the toughest of odds.
Along with the limited edition dungaree, Samson has initiated a digitally led campaign that celebrates and pays homage to the youth of 1976.
Spearheaded by Samson ambassador and actor, Eric Macheru, the brand encourages the youth of today to share their story on what the sacrifices of the youth of 1976 mean to them.
Macheru expresses how Samson has had a strong presence in this country since 1910 through 1916, 1976 and 1994, where “I know [the children of today] can change the world. And that right there, that’s the thread of the future”.
Image (Actor Eric Macheru, ambassador for Samson).