ANDA MNCAYI has been selected as Absolut Creative Expression winner in SA.
For his art work that depicts ‘No matter where we are from, we’re all human‘, the East London born but now Cape Town based, was one of 7500 entrants for the competition from 19 countries.
Mncayi is a self-taught illustrator and visionary art enthusiast who studied Graphic Designing at the Cape Peninsula University of Technology in the Design and Art Field.
“It is a great honour to have taken part in the Absolut Creative Competition alongside so many talented and skilled artists. I am super stoked to make it through to the next round and to have the opportunity to showcase my work on a big platform such as this. Absolut Creative Expression is inspired by our diverse ways of creatively expressing ourselves.
It celebrates our infinite potential to imagine and create,” says Mncayi.
He joins the list of bold and iconic artists that the brand previously has collaborated with, such as Keith Haring, Romero Britto, Arman Armand and Maurizio Cattelan.
Marketing Manager: White Spirits, Sara Mansfield commented “We are so inspired and impressed by the level of creativity that we have seen from all the fantastic submissions. It has been a challenge to select a winner from such a large pool of high-quality artworks.”
With the aim to celebrate creativity and harness the power artists have to envision and create a better tomorrow, Absolut launched the global Creative Competition in November 2018 with the mission to find the next bold creative voice of the brand.
The final winner’s work will be displayed on a globally iconic OOH site – like Piccadilly Circus, London – and receive a €20,000 cash prize, joining the ranks of the 550 artists Absolut has collaborated with for the last four decades.
The global winner will be announced and celebrated in May 2019 in Stockholm.
Image (The creativity that won Anda Mncayi the Absolut competition in SA.)