THEY WILL not only be performing at the annual Durban July on 7, but they’re now the ambassadors.
Two world beaters DJs- Maphorisa- born Themba Sekowe and Shimza (Ashley Raphala) have been unveiled as brand ambassadors for Amstel Lager.
Recently they also did a photoshoot as part of preparations to this years’ Amstel BoomTown- the first of its kind.
“As a brand who prides itself in celebrating authentic South African music, we are extremely proud to announce our new partnership with both Shimza and Maphorisa – who will equally collaborate with Amstel in providing quality moments for music fans from Mzansi and across the globe” said Kgomotso Seabe, Brand Manager for Amstel South Africa.
“Amstel has always been a massive supporter of SA music, and selecting Maphorisa and myself to join the brand is a true testament of their commitment to furthering local music” commented Shimza.
Hit Maker Maphorisa went on to add: “Both Shimza and I are excited to join the Amstel family, and cannot wait to share some of the exciting projects and thrilling performances we will curate together with Amstel to amplify music from all over South Africa.”
Both DJs will perform alongside other chart-busters at the amplified Amstel BoomTown stage on July 7.
At the time of publishing it was unconfirmed how long the deal was?