This follows a multi-million deal as the face of the global brand Rémy Martin, in mzansi.
The campaign celebrates the harmonious blending of two cultures of timeless excellence: Music and Cognac.
I can safely coin it the ‘RR’ collaboration, since the partnership of both mzwenko star Riky and Rémy continued from season one, which launched in 2019.
‘Team Up For Excellence the film’ reveals a more personal narrative, celebrating the people or ‘team’ behind Riky’s journey to success.
Internationally, Grammy award winning musical artist, Usher, is also featured in the campaign. It celebrates the harmonious blending of two cultures of timeless excellence: Music and Cognac. “Team Up For Excellence – The Film”
highlights the cultural connection between Cognac and American music
since 1917 in France, and how the two have been synonymous ever since.
The campaign can be viewed on:
Image (SA’s darling Riky Rick extends his partnership with world’s global brand Rémy Martin).
