Fitness, rightfully so, runs in the family.
Yes, its that time of the year and Joop! Homme Cologne is back in identifying the sexiest man of them all in mzansi.
Since its launch four years’ ago, the Joop!Homme campaign seeks to identify and associate itself with a man who stand the shoulders above the rest!
And this time around, they’ve initiated a teaser for the public to vote for their favourite ambassador.
Five unknown finalists will be voted for through TV episodes, online video series and across all Joop!Homme social media platforms.
To vote: sms #Joop and the name of their favourite candidate #Joopname to 48465 or via Joop social media.
The luckiest winner who identifies the new ambassador will stand a chance to win Joop!Homme package to the value of R3000.
The revealing takes place on February 23, and the main announcement will be made on March 17.
As the tagline goes: Real Men Get More!