It was officially launched at the headquarters of the company in Sandton amidst the fanfare and wizardry from media, guests and judges, following launches in other African regions in 2019.
Titled ‘Old Mutual Amazing Voices’ is about unearthing talent not only in SA but from other regions on the African Continent.
It seeks to unearth unsigned talent across three genres – gospel, pop and rhythm and blues (R&B) across Africa. Singing groups numbering from four to eight are eligible to participate in the competition.
The winner stands to bag a cool $100 000 (R1,5m).
“Old Mutual as a Pan African decided to focus all of its resources and marketing strategy to Africa hence today we’re officially launching this all important Pan African show that will cater for all our brothers and sisters throughout the Continent to unearth that raw talent,” says Thobile Tshabalala- head of brand Group Marketing, Old Mutual.
“Amazing Voices is going to deliver top content hence the sponsorship for this amazing show,” adding “we believe that music is a universal language which is why it forms the basis of our businesses strategic sponsorship focus,” pointed out the bespectacled Tshabalala.
The brand new show is headed up by esteemed SA judges namely Buhlebendalo “Soil Sister” Mda, Vusi Nova and Zwai Bala, who also shared notes on what transpired behind the scenes.
It goes live from January 12, 2020 and will run for 13 weeks until April 5 on Mnet.
TV presenter Thembisa Mdoda-Nxumalo will co-present the talent show with Ghananian Elikkem Kumordzie.
Image (Thee Legacy at the SA launch).
