Avon SA and fashion guru create Covid-19 ‘broadway’

Well, for all of us, the unfortunate breakout of Covid-19 has resulted being indoors and some not going to work, well that’s if you’re not providing an essential services.

But hold on, a bird JUST whispered in my ear that SA’s celebrated fashion designer David Tlale, unveiled new sustainability-friendly and Covid-19 compliant Autumn/Winter “Fashion Trend” titled Classica Icons” in partnership with world’s top beauty range Avon SA and Boschendal Wines.

The launch was virtual on all social platforms. Boredom, out of the window…

The team at the House David Tlale has been hardwork at work having created and conceptualized the Classica Icons Collection way before the global Covid-19 pandemic.

The pre-recorded virtual fashion showcased a call-to-actionfor the local Clothing and Textile Industry and the fashion community at large to help amplify and bring awareness to business sustainability in South Africa, and encourage adherence to the ‘National Lockdown’ regulations.

This prompted new ways of presenting craftsmanship and the creativity of David Tlale’s signature trailblazing approach to fashion, promising to inspire “Africa and Global Trends in this coming season.  

“I am proud of the South Africanswho have committed to the lockdown regulations and through this showcase, we hope to provide our audience with a diversion from the daily stigma of negativity surrounding our lives. We hope that this collection will motivate everyone to have a positive outlook on life, be inspired and to know that this too shall pass,” says Tlale.

“The David Tlale online fashion show is a game-changer that breaks new ground in the world of fashion. It enables all of us to leverage the ubiquity of technology and online platforms while ensuring that we maintain a semblance of normality, safeguard business continuity and offer hope about the future during this uncertain time.

The fashion industry, like many sectors of the economy, has taken a knock following the outbreak of the 2019 Novel Coronavirus. This exhibition showcases the resilience we have as a nation and gives us the opportunity to market our rich heritage and culture. 

This collection, which bears David’s signature audacious interpretation of print and design, will ensure that our customers can maintain sartorial elegance during the coming season and enhance the earning potential for thousands of our representatives, who are the lifeblood of our business,” says Mafahle Mareletse, Managing Director for Avon Turkey, Middle East and Africa.

This is part of the House of David Tlale and Avon SA long term partnership came that into fruition recently.

You can visit,  and Avon’s digital platforms for the show.

Image provided (David Tlale hosted the pre-recorded virtual ‘Classica Icons’).

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