WHOEVER matters in the showbiz or sport sector, had to crack an invite to the launch of Honor 200 series.
The launch included unveiling of Honor 200 Lite, 200, and Honor 200 Pro, held at the popular joint The Campus, Bryanston, on a chilly Wednesday evening, packed to rafters.
Local streetwear fashion brand GALXBOY and GQ Magazine South Africa, were also unveiled as brand partners.
Other notable partnerships included PSL outfit SuperSport FC, footballers, musicians and DJs.
To really set the Honor 200 Series apart from competitors, it joined forces with Parisian portrait photography house Studio Harcourt to co-engineer the Honor AI Portrait Engine. This newly developed photography mode utilises Honor’s AI technology to replicate Studio Harcourt’s signature lighting and shadow effects, streamlining a two-hour photoshoot process into a few simple steps.
The flagship model of the series has been equipped with advanced hardware and AI-powered software that can recognise the most subtle nuances of lighting. Featuring a 50MP Portrait Main Camera with a Super Dynamic H9000 Sensor, users can capture crystal-clear images with the perfect balance of light and shadows.
Additionally, the device features a 50MP Portrait Telephoto Camera and a customised Sony telephoto sensor to provide better light sensing capabilities to ensure even the tiniest details are captured on distant objects.
With 12GB of RAM and a 512GB storage drive, users can enjoy a seamless and hassle-free experience. Running on MagicOS 8.0, the HONOR 200 Pro offers AI-powered smart functionalities like Magic Portal, Magic Capsule, and Magic Ring to enhance and streamline the user experience.
While both devices feature the same camera setup and features, the HONOR 200 features a slightly smaller 6.7-inch AMOLED quad-curved display that offers a peak brightness of 4 000 nits and a 120Hz refresh rate for smooth and vibrant visuals.
Under the hood, the HONOR 200 is equipped with a Snapdragon 7 Gen 3 processor, up to 12GB of RAM, and 512GB of storage. It is also powered by a 5 200mAh battery for hours of uninterrupted usage.
The HONOR 200 comes in Moonlight White and Black, while the Pro is available in Ocean Cyan and Black.
“HONOR developed the HONOR 200 Series to become the ultimate smartphone range for high-quality studio-level portrait photography. We want to make cutting-edge technology more accessible to the public and redefine the future of mobile photography, which is why partnering with Studio Harcourt was a significant milestone for the brand,” said CEO at HONOR South Africa, Fred Zhou.
The company also reported YoY growth in H1 2024, compared to H1 in 2023, also revealing as top 3 in over-all sales revenue.
It also support the YES program that helps youth with job opportunities.
Honor also announced that the Esports World Cup Foundation (EWCF), the world’s largest gaming festival currently taking place in Riyadh, Saudi Arabia, has named the HONOR 200 Pro as the official smartphone for the Esports World Cup.
Tbo Touch and LootLove, from Metro FM were MCs for the evening.
Live performances were provided by Young Stunna and NaaqMusiQ, DJ Zinhle and DJ Tira.
Yes, those are the same faces who were behind the competitor Huawei, whom according to Honor senior representative, have ditched previous employer for “marketing reasons” and promises exciting developments within months, ‘disrupting the status quo’, he lamented excitedly.
Talk of confusing the marketing…
The Honor 200 Pro 5G and Honor 200 5G will be available from Thursday, 1 August 2024, at the recommended retail price of R19 999.00 and R15 999.00, respectively.
The HONOR 200 Lite is already on shelves across the country for the exciting retail price of R9 999.00.
The purchase of the Honor 200 and Honor 200 Pro will include free gifts to the value of R6 999, including an Honor SuperCharger plus the cable, a screen protector, free postal repair with pickup and delivery service, a 3-year battery health protection warranty, and a 180-day screen accident warranty, which excludes labour fees.
