‘Ice’ for Emirates passengers!

The awards based on voting by over 19 million airline passengers from more than 104 countries, underlines Emirates commitment of delivering moremiratese innovation per seat than any other airline.

Since winning the award for the first time in 2004, Emirates has added over 2000 new channels for passengers to choose from – including over 90 dedicated children’s channels.

Ice with its up to 2,600 on-demand channels ranging from the latest blockbuster movies, foreign language films, award-winning television series, comedy shows, live TV, music and computer games has leapfrogged competition in offering a burgeoning choice to discerning passengers.

Emirates has complemented “ice” with Wi-Fi on some of its aircraft for passengers to be able to connect seamlessly with their workplace. Currently, 85% of Emirates’ fleet of over 230 passenger aircraft have Wi-Fi on board including all the A380s.

Emirates’ also offers Live TV across 108 aircraft which have up to nine channels of live news and sport.

“We continually invest in our fleet as well as onboard products and services to ensure an elevated travel experience. We are about offering the best value for money,” says Fouad Caunhyne, Regional Manager, Emirates Southern Africa.

The airline has installed the industry’s largest screens on its fleets, with Economy Class featuring in-seat screens at 13.3 inches while Business Class screens are at 23 inches wide on the new 777s to be delivered during November. Passengers travelling in First Class have a more immersive viewing experience with screens at 32 inches, the largest screen size offered on any airline.

Not to be left behind, young travemirfaflers on Emirates also receive new headsets on which they can enjoy up to 90 channels of dedicated children’s entertainment.

Emirates first introduced children’s headsets in the late 1990s, featuring a smaller headset band which is more comfortable for smaller heads. The fun and colourful new headsets feature larger speakers for a more comfortable fit and much improved sound quality.

Emirates became the first airline in 2014 to introduce Audio Descriptions in movies for visually impaired customers. In 2007, Emirates worked with Walt Disney Studios Motion Pictures to introduce Closed Captions, the technology used by the hearing impaired for the first time in inflight entertainment.

Emirates is the world’s largest international airline, with an extensive network that has grown to offer its customers a choice of over 150 destinations in over 80 countries across six continents, with convenient connections through its hub in Dubai. The airline carried just under 52 million passengers last year including 4 million young flyers.

Over the past 12 months, Emirates has rolled out a number of new product and service investments, including the unveiling of the enhanced 777-300ER Business Class seat; expanding its global Emirates Lounge network to 39 with the opening of new facilities in Cape Town; launching new children’s toys and activity kits both on board and in the lounges and new Bvlgari amenity kit bags for First and Business Class travellers, investing over US$140 million in its wine programme for all cabin classes in 2015 alone, and much more.

Continuing to invest in technology, Emirates recently launched the world’s first interactive amenity kit in Economy Class that utilises augmented reality (AR) technology to unlock immersive content on mobile devices. By downloading the Blippar mobile phone app, and using it to scan the bags, travelers will be able to unlock a world of entertainment on their mobile devices.

The airline operates one of the world’s youngest modern wide-body fleets. These aircraft are not only more efficient to operate, but are also more comfortable for passengers to fly in – enabling Emirates to install and offer the latest onboard products. Innovation and continued investment is the central catalyst that keeps the airline true to its value philosophy according to Caunhye.

“Emirates is all about offering customers value for money, from gourmet meals, kid’s menus to one of the widest selection of beverages and wines, multi-lingual cabin crew, award-winning entertainment and an extensive and growing international network,” he adds.

Customers can check what’s showing on board their flight and plan their ice movie or music marathon before they fly, by visiting<>


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