THE NANDO’S brand is synonymous with creativity, so, what better way to showcase this than with the launch of two new great variants of the Bag and Bake product.
The new variants, namely Paprika Citrino and Smokey Churrasco has been launched at the new pop-up located in Braamfontein since June 24 until 10 July 2022.
The Paprika Citrino is paprika and lime-flavoured and with the recipe perfected, the brand needed to come up with a name that only Nando’s could own and besides, just calling it Paprika and Lime would’ve been much too meh.
So, after a bit of back-and-forth, Paprika Citrino seemed to be the best choice. Here’s why it makes perfect sense, with those six little syllables the brand is able to do more than just describe a flavour.
It gives Nando’s an opportunity to evoke its rich Afro-Portuguese heritage and invite customers to enjoy a vibrant, spicy, uniquely Nando’s experience.
The second new variant is a little more complex in its flavour profile. With rich, oaky, savoury notes balanced by a subtle sweetness, the finished product’s smokey taste is evocative of chicken braaied over wood. It was this sense of “that’s-close-but-not-quite-right” that inspired the name Smokey Churrasco.
These two flavours inspired a whole range of #PERiTrick recipes – that could be cooked any time, anywhere any way – even in your dorm room with an iron or in a tumble dryer – yes, a tumble dryer – if you don’t have access to a kitchen to utilize the more conventional appliances such as a toaster, air fryer or microwave.
Once the recipes are prepared, guests will have the option to enjoy their creation/treat in a pod on-site or take it home to indulge and enjoy.
With the pop-up, Nando’s also celebrates the creative skills of young and talented individuals such as award-winning textile and surface designer, Bonolo Chepape.
Bonolo together with the help of culinary-minded design agency Studio H came up with original themes for the launch.
Food Stylist and Chef Keletso Motau, styled the video shoots and facilitated the recipe videos while Cinematographer, Earl Abrahams captured and packaged all the video.
Chepape says she drew inspiration for the patterns and colour palette from Nando’s brand heritage as well as textile weaving techniques and Bauhaus-inspired elements of Mozambican architect, Poncho Guedes. “I wanted the design to be playful and reflect the experimental and experiential purpose of the pop-up.”
Nando’s Vanessa Nunes, Marketing Manager for Groceries says, not only did Chepape receive the Best Textile Design award at 100% Design South Africa 2018, she was a finalist in the Nando’s Hot Young Designer Pattern Hunt in the same year and a recipient of the 2019 Design Foundation Future Found Award.
“Our collaboration with Bonolo and Keletso is part of our ongoing drive to nurture creative talent in South Africa. As an authentically home-grown brand, we welcome all South Africans to a seat at our table. At our pop-up store, they’ll be able to engage with our brand in an interactive and fun way and gain greater insight into the creativity and innovation that drives our brand,” she says.
Anyone can experience the pop-up until July 10 July, by booking at https://www.nandos.co.za/popup and walk-ins are always welcome!
