GRAMMY award-winning producer and entrepreneur Sibo Mhlungu has officially announced a landmark global partnership between his agency, Aline Media Group, and the legendary multi Grammy-winning group Ladysmith Black Mambazo.
The announcement was made during the launch of Aline Media Group’s new headquarters at the prestigious Keyes Art Mile precinct in Johannesburg.
Mhlungu emphasized the importance of celebrating South Africa’s most successful cultural exports, describing Ladysmith Black Mambazo as a cornerstone of African excellence on the global stage.
Joining the announcement were Ladysmith Black Mambazo and their long-time manager Xolani Madjozi, who expressed their enthusiasm for what they described as a long overdue collaboration.
This strategic alliance is expected to significantly expand the group’s global reach and influence through:
* New album releases
* A documentary chronicling the group’s rise to global acclaim
* An international world tour
* A social impact initiative celebrating Africa’s cultural contribution to global pop culture
Mhlungu also unveiled a renewed vision for Aline Media Group, built on key pillars:
1. Content & Creative Production
2. Events
3. Live Entertainment
4. Brand Partnerships
5. Hospitality
6. Strategic Talent Partnerships
As part of this evolution, he confirmed his return to large scale events, beginning with a major presence at the 2026 Durban July through The Ascots hospitality experience, alongside the launch of a new music competition TV show titled “The Spotlight.”
