JONSSON Workwear has elevated its partnership with the Sunshine Tour as this year’s Jonsson Workwear Open (JWO) becomes a DP World Tour co-sanctioned event.
The tournament will tee off at the iconic Steyn City from 23 – 26 March 2023, leading a field of local & international professional golf players to compete for an increased prize of $1.5 million.
The workwear & apparel brand leader prides itself in hosting this sporting extravaganza which forms part of the Sunshine Tour’s lucrative start to the 2023 season and the DP World Tour’s Race to Dubai.
As a joint venture between South Africa’s Sunshine Tour and the European Challenge Tour, the inaugural event took place last year at the Durban Country Club (DCC) which is undergoing renovations, following the devastating floods which took place in April 2022. JC Ritchie won the first incarnation of this tournament, having notched an impressive hole-in-one, and set a 54-hole Challenge Tour record score of 25-under along the way.
CEO & Chairman of Jonsson Workwear, Nick Jonsson said, “We’re incredibly grateful to be able to grow this tournament into a prominent event on the South African sports calendar.
Last year’s event played out to be a great success and we’re thrilled to continue providing players and spectators with an unforgettable golfing experience. I’d like to extend my gratitude to Steyn City for opening their doors and working with us to piece this prestigious event together. We value the hard work and peak performance affiliated with both this tournament and our brand.
It’s also a delight to bring this tournament to the Gauteng province which is home to eight of our retail stores, distribution centre and customisation facility.”
“It is an enormous privilege to host an event of this calibre on our course,” says Steven Louw, CEO of Steyn City Properties.
“Around South Africa, The Club at Steyn City is known to offer not only beautiful surrounds and a challenging layout, but also outstanding service. Being selected as a host of a DP World Tour event validates our belief that these attributes are of a world standard, and we are delighted to be able to share them.”
With all roads leading to one of the best courses in the country, the Jonsson Workwear Open is expected to become a magnet for eager spectators to witness greatness in action.
Excited to join forces with Jonsson Workwear again, the Sunshine Tour’s Commissioner, Thomas Abt said, “We are extremely proud to welcome the Jonsson Workwear Open to our list of tournaments co-sanctioned with the DP World Tour. This was a journey we began with Jonsson Workwear on the Challenge Tour, and it has now grown into a major international tournament offering even greater opportunities for our member professionals.
Jonsson Workwear shares our belief in the greatness inherent in South Africa and its people, and we’re proud to be able to even further showcase this greatness and continue to take this message to the rest of the world.”
“We’re delighted to welcome the Jonsson Workwear Open to the Race to Dubai in 2023,” said Keith Pelley, Chief Executive of the DP World Tour. “The tournament is a perfect example of the value of our strategic alliance and our longstanding partnership with the Sunshine Tour as it represents the real growth of an event from its debut on the European Challenge Tour to a DP World Tour co-sanctioned event.”
Viewers will be able to catch the 4-day tournament live on SuperSport, and for the first time, spectators will get access to the 18-hole Nicklaus Design championship golf course at Steyn City.
Top image SLM (Former Sunshine Tour Commissioner Selwyn Nathan, Jonsson Workwear: Head of Marketing- Dilshaan Chetty and Sunshine Tour player at the media launch held at the majestic Steyn City, on Tuesday morning, that resulted on some guests enjoying the aerial view of the venue from the chopper).
