Since its re-vamp the energy drink has had the tills ringing (katching) thus this year decided to unveil what is called Power Play Heroes programme.
Power Play Heroes campaign seeks to unearth mzansis own artistry, authenticity and freedom of expression by searching for fashion designers, lensmen, and artists who have what takes to be who they want to be. They’re provided with financial assistance, product, music show gate takings and any form of support they may be in need of.
Having vigorously selected top seven Power Play Heroes in their respective fields after submitting their portfolios, it is imperative that they all understand what is aptly coined –‘play outside the ordinary’ the catch phrase used to identify with the project.
Kgomotso Tabane, Power Play brand manager said, the concept was derived as a catalyst to bring those with power brains behind to comeforth and reclaim their rightful place in the society.
“We strive to be unique from other campaigns on how to work in tandem with our youth’s hence the concept was launched today to coincide with activities of the Youth Month in June,” she says.
“The Power Play Heroes is the only concept in SA which our youth’s would easily identify with, considering the format used to identify those heroes which is to have the ability to free themselves from the expected, to see, live and do the extraordinary no matter the circumstances and regardless of race, society or colour they come from.”
According to Tabane, the concept has been earmarked for three-years with option to review.
“This would help us gauge our ROI’s in future, and whether it has been well received by our market,” she said.
We will unveil other youth projects in future, but for now we have our resources focused on Power Play Heroes campaign.
Pressed to outline how much has been invested, Tabane did not divulge except to highlight that, it comes with a huge responsibility.
Asked when would the ‘SHEROES’ be recognized, the unassuming lass said very soon. “They’ll never be forgotten”.
“We’re not only about fun but also creating and developing SMME’s with potential to grow their emerging establishments.”
Heroes are as follows:
Max Mogale- CT based lensman
DJ Akio aka DJ ID- International Dj
Nick Kaoma- Headhoncho fashion designer, CT
Thesis Social Jam Sessions- Soweto
Kenzhero- celebrated DJ
I808 Arts and Culture Sessions- A social movement
Andile Cele- Dope Stores
On the entertainment side, the Power Play Griffin Sessions -a music event- will be used as a fuse to music, disciplines of design, fashion, street art and photography into a 48-hour showcase.
It will feature the likes of Micasa, Kenzhero, Teargaz, Kabelo, dj Zinhle, Mo-Flava, and others to mention the few.
Mo-Casa from the SAMA winners’ Micasa says, they look forward sharing their experiences with the youths’ of SA since they also fall within the same age bracket.
It goes down at Bus Factory, Newtown from June 30 to July 1.
For more info and ticket sales go to: www.playheroes.co.za or twitter @playenergydrink