PoY winners are chosen following an intensive judging process based on months of rigorous research conducted by independent research house, Nielsen. Over 5 000 South African households are surveyed to understand which products have won the hearts and minds of consumers.
The gala awards were held at the swanky Inanda Golf Club last week evening, despite the rainy weather. Yes, the awards are growing by stature every year thanks to the commitment by companies.
“It’s encouraging to see South African products competing with products which are on par with global counterparts. There was a good mix of entries from small companies along with the expected entries from medium to large
corporates,” says PoY CEO and Chief Innovation Analyst Preetesh Sewraj.
“We are seeing more than ever local and international brand owners putting great effort in investing in innovating their products to suit and cater for local consumers. Ultimately consumers deserve the best products and services which exceed global best practice,” says Sewraj.
Launched in 2008 in South Africa and present in 43 countries globally, PoY is the world’s largest consumer voted programme that identifies and celebrates innovation in the product and services industry.
The 2016 winners cross a wide spectrum of industries, with the product categories ranging from mobile phones, personal and childcare to household appliances as well as motor lubricants.
Guests were left in stitches thanks to comedians better known as Goliath +Goliath.
