The 5-year deal is for radio broadcasting rights, which according to PSL comes in handy to market the games to the masses.
The agreement will see 11 SABC Radio stations continue with their traditional broadcasting of PSL matches live on Radio. Further to this, the agreement will see the introduction of some new and exciting elements to the partnership, such as weekly magazine programs focused on the PSL, talking about games, activities within the PSL and loads of fan rewards such as competitions, etc.
The contract is a trade-exchange, which means the SABC will not be paying cash to the PSL, but will rather provide airtime, which is the organisation’s currency.
Hlaudi Motsoeneng, SABC acting COO said: “For us, we are delighted that we can utilize the power of our radio stations, to fulfill our mandate of showing sports of national importance.
For the South African public, the love of soccer is strong and this partnership with the PSL will ensure that we can provide our audiences with compelling sports programming, while generating revenue for the organisation.”
The announcement follows hot on the heels the successful Q innovations strategy, which provides communication support to clubs, supporters and administrators.
The Q-Innovation has succeeded in getting every match of the league to be played by clubs as if it is a knockout competition game, says Dr Irvin Khoza, PSL chairman.
“The ‘week in and week out’ of pre-match conversations in the 11 SABC Radio stations will enable and enhance participation by the fans and supporters of the beautiful PSL game in what is clearly their passion.”