Last year they brought international stars to our shores (as a result increasing value brand) and they’re up to it again.
SAB’s Castle Lite is benchmarking on last year’s concept ‘The Republic of Extra Cold’ that was well received.
Ok, I’m still in a sober state by the way. Piloted in South Africa in 2014 ‘The Republic of Extra Cold’ this time around invites ‘hip and savvy’ constituents to apply for their ‘passports’ in order to stand a chance to gain entry into the ‘exclusive’ Republic of Extra Cold taking place in July 11th, 2015 at Stanley Island (leafy Plettenberg Bay) Western Cape.
‘The Republic of Extra Cold’ will feature its own currency, its own language, its own national anthem, its own government, own flag and of course own Head of State!
No, no it has nothing to do with some disgruntled political parties’ ideologies but a huge PARTY. Ahem…
Only 500 lucky ‘bloody agents’ will be allowed to grace the Republic with ‘passports ‘ in their possession.
And Castle Lite Brand Manager, Ramona Michael is giving it a green (lite).
“As a country, The Republic of Extra Cold, has its own currency, its own language, its own national anthem, its own government and of course has its own flag! The Republic will not only feature SA’s top acts but the many unique and unexpected experiences will further instate that The Republic of Extra Cold is a country of extraordinary,” quips Michael, who further stated there will be no tickets on sale.
Haaaibo, I hear the exclamation. They must be won folks.
This reminds of a certain international popular Ad that features two men conversing about how to win a boat not buying it. Those who follow me and savour that ‘kind of a drink’ know exactly what I’m referring to.
In their capacity as Ministers of The Republic, DJ Warras and Sizwe Dhlomo will be campaigning for votes in their quest to win elections against the current president, Pearl Thusi, yes the twerking one, oops.
Citizens will be encouraged to vote for their No1, with the announcement of the duly and ‘democratically’ elected President to be sworn in at the Embassy gathering on June 27, at the ‘City that never Sleeps’ -Johannesburg.
For ‘PASSPORT’ details or access Embassy event tickets and info as well as presidential voting details go to http://www.castlelite.co.za>
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No under 18s are permitted to enter the competition or would they be allowed to masquerade at the Embassy. Finish & Klaar!