Samsung release new Galaxy foldables despite a decline in revenue internationally

SOUTH Korean technology manufacture released its latest foldable phones, the Galaxy Z Flip and Z Fold, respectively.

Samsung, decided to launch the latest editions globally, with SA hosting its reveal at the busy and hustling Rosebank.

Described by fellow journos as “two popular foldables will be the stars” these will be a game changer of note within the mobile industry globally.

The Z Flip, will allow the center of the display to form a teardrop shape when closed, enabling the two sides of the phone to fold flat, like the Pixel Fold, whereas the Z Fold 4 leaves a slight gap when it’s shut.

The teardrop hinge is said to shave around 2mm off the Fold 5’s thickness when closed. Also, Samsung has moved the LED from below the camera array to the side.

On the specs: its a Snapdragon 8 Gen 2 processor with up to 12GB of RAM and 512GB of storage, meaning the latest iteration could be a great starting point for those new to foldables.

Samsung’s heritage of innovation and dedication to the foldables category has created incredibly versatile devices available. With a strong belief in the potential of the foldable format, paired with superb R&D and manufacturing capabilities, Samsung has consistently refined and optimised the Galaxy Z series lineup.

From content creation on Galaxy Z Flip5’s new Flex Window to seamless multitasking on Galaxy Z Fold5, this series of Galaxy foldables meets and exceeds the distinctive needs of today’s users.

“Samsung is revolutionising the mobile industry with foldables by setting the standard and continually refining the experience,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics.  

“Galaxy Z Flip5 and Galaxy Z Fold5 are the latest devices that prove our commitment to meeting the needs of our customers through innovative technology,” says TM Roh.

The new slimmer and more compact S Pen Fold Edition makes real-time annotating and ideation easy while being able to fit more comfortably in the pocket. TheSlim S Pen Case is nearly the same thicknessas a regular case for the Fold and available in a variety of styles and coloursso users can carry their S Pens in style.

The Galaxy Z Flip5 and Galaxy Z Fold5 will be available for pre-order in select markets after Unpacked on 26 July 2023, with general availability starting on 18 August 2023.

Galaxy Z Flip5 lets users express themselves with colours including Mint, Graphite, Cream, and Lavender.

Amiable Kgomotso Mosiane, head of marketing at Mobile Experience at Samsung South Africa, says everyday, people choose their foldables because they offer an experience people want that they can’t get on any other device.

The release of both Flip5 and Fold5 are targeted at younger market- that was evident at the launch as the likes of influential figures and musician Khuli Chana and wife DJ Lamiez Holworthy, attended and took part in kiddies game activities.

Unfortunately the global smartphone market has seen a bit of a downturn of late, with the global smartphone market having declined 14 percent year-on-year in the first quarter of 2023.

This downturn affected Samsung last quarter and it seems to have persisted into the second quarter.

Revenue across the board is down 6 percent compared to the first quarter and this drop is largely due to a decline in smartphone shipments.

Looking at results year-on-year, Samsung’s profits are down 95 percent, the same drop it reported in Q1.

Samsung is also hoping its new Watch6 and Tab S9 series perform well this quarter.

In terms of the Galaxy Z Flip5, it will be open for pre-orders locally on 11th August 2023 until it hits generable availability in South Africa on 25th August 2023.

Retail price for the Samsung Galaxy Z Flip5 is R29 999 at all local retailers, partners and Samsung branded stores.

Image (The brand new Samsung Galazy foldables to hit the SA market soon).  

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