Standard Chartered Bank amplifies cables to Anfield

They won the inaugural 2019 Standard Chartered Cup five-a-side football tournament in Johannesburg, after beating 10 other clients and two staff teams from SCB.

Aberdare Care receives a fully paid trip to Liverpool in England early next year to watch a Liverpool Football Club match live and also receives a training session from one of the Liverpool legends.

SCB are the Liverpool Football Club sponsors and they extended the deal to 2022/23 season, making it the second-longest sponsorship deal in Reds’ history.

Kweku Bedu-Addo, CEO- South and Southern Africa at Standard Chartered Bank, said that Liverpool FC is one of the world’s best known football clubs and Standard Chartered is proud to be associated with it.

“We are delighted to hold the Standard Chartered Cup tournament in South Africa for the first time and I’m sure this is an event that will continue to be popular and grow in the future. This tournament is hinged on the Bank’s Liverpool FC sponsorship.

Liverpool FC has a large number of fans across Standard Chartered’s core markets in Asia, Africa and the Middle East and the sponsorship provides the Bank with an opportunity to accelerate visibility of its brand and improving recognition across key markets around the world,” says Bedu-Addo.

Over the last eight years Standard Chartered and Liverpool FC have used their partnership to support a number of the Bank’s sustainability and community investment programmes.

The annual ‘Perfect Match’ game – where LFC players swap the Standard Chartered logo on their shirts for the ‘Seeing is Believing’ logo – has raised more than USD480,000 to tackle avoidable blindness.

This year for the first time the Standard Chartered logo was swapped for the ‘Futuremakers’ logo – the bank’s new global campaign to help the next generation learn, earn and grow.

Futuremakers will be raising USD50 million by 2023 to tackle inequality and increase economic inclusion for young people across the company’s markets.

SC is also the main sponsor for the Liverpool Ladies Football Club – demonstrating the bank’s commitment to sport for both genders.

“We are delighted to hold this tournament and to provide an awesome “money can’t buy” opportunity for our clients to visit Anfield and receive training by one of the Liverpool legends. This is the Bank’s unique way to thank our clients and stakeholders who have remained loyal to the Standard Chartered brand,” quipped Geraldine Matchaba, Head of Corporate Affairs, Brand & Marketing for Standard Chartered Bank South Africa.

As the slogan goes- “you’ll never walk alone” so shouldn’t the cable guys!

Image (Aberdare Cables, winners of the inaugural Standard Chartered Cup five-a-side posing with SC representatives at the finals held in Jozi).

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