Top 16 Youth Owned brand awards reveal judges

THE anticipation mounts as the Top 16 Youth-Owned Brands Awards (YOBAs) proudly unveils the distinguished jury for its third annual event.

With an impressive array of professionals, marketers, and academics, the 2024 YOBAs promises to be an extraordinary celebration of Africa’s vibrant youth entrepreneurship.

This year marked a significant milestone as the selection process for the judging panel was carefully structured. Drawing from a pool of exceptionally talented individuals who met rigorous criteria. This year, the Top 16 YOBAs received over 3 300 nominations, reflecting the growing enthusiasm and support for youth-owned brands across the nation.

“We are very grateful to the industry professionals who have graciously lent their expertise to our judging panel. Their commitment highlights the importance of nurturing and empowering our youth through initiatives like the YOBAs,” expressed Pat Mahlangu, Founder and CEO of the Top 16 Youth-Owned Brands Awards.

Leading the panel with grace and insight is the esteemed Chairperson, Mosa Ntwampe who is a Group Head of Marketing & Corporate Communications at Sakhumnotho. Mosa will be accompanied by the dynamic Deputy Chairperson, Yasira Cajee, Digital Director at Wits Plus. Their guidance will steer the deliberations of 31 exceptional leaders in marketing, communications, academia, and entrepreneurship, each bringing a wealth of experience and specialization to the table.

Among the renowned members of this year’s jury are:

1. Boitumelo Mohube – Founder of Mohube Media – South Africa

2. Bulelani Balabala – Creative Director at IAF Brands – South Africa

3. Cameron Belling – Head of Marketing at Bluff Meat Supply – South Africa

4. David Tshabalala – Co-Founder at Suketchi – South Africa

5. Devashni Ganess – Brand Manager at Unilever, Knorr Soups – South Africa

6. Dr. Beate Stiehler-Mulder – Associate Member at the Henley Africa Centre for Emerging Market Consumer Studies – South Africa

7. Dr. Marcia Lebambo – Senior Lecturer and Section Head at Tshwane University of Technology – South Africa

8. Isabel Masikachinjika – President at the Institute of Marketing in Malawi (IMM) – Malawi

9. Jonathan James – Broadcaster – Nigeria

10.Katlego Ditlhokwe – Founder & Brand Strategy Consultant  at The Hyphen – South Africa

11.Keagile Makgoba – Head of Communications at Tech Industry – South Africa

12.Khanyi Tshume – Head of Strategy at TLC Worldwide, Middle East & Africa – South Africa

13.Kovini Moodley – Founder of Boss Babes of South Africa – South Africa

14.Lerato Selialia – Strategy and Property Professional – South Africa

15.Masego Mosiane – Managing Director at Veuw Packaging – South Africa

16.Michelle Govender – Social Media Manager at Spotify – South Africa

17.Motshidisi Mokoena – Head of Reputation & Regulatory Affairs at CocaCola Beverages South Africa – South Africa

18.Naledi Toona – South African ambassador for the global NPO Marine Stewardship Council (MSC) – South Africa

19.Nokuthula Magwaza – Founder & Managing Director at Bloom Marketing Agency – South Africa

20.Phelane Phomane – Lesotho

21.Ponatshego Makhuza – Shopper Marketing Lead at Unilever – South Africa

22.Salamina Mosese – Producer and Managing Director at Sorele Media – South Africa

23.Sheldon Tatchell – Founder of Legends Barber – South Africa

24.Thabang Modiba – Marketing Specialist at Mondelez – South Africa

25.Thabani Khumalo – Brand Manager at Tiger Brands, Premium & Value Brands (Beverages) – South Africa

26.Thabelo Raphala – Seasoned Business Leader, Accountant, Auditor, at Strategist – South Africa

27.Thembi Sehloho – Chief Marketing Officer at South African Tourism – South Africa

28.Tosin Adefeko – Chief Executive Officer at AT3 Resources – Nigeria

29.Tshepang Makofane – Senior Strategist at TBWA\ South Africa – South Africa

30.Vuyokazi Mhlophe – Marketing Manager at Showmax – South Africa

31.Wendy Silinyana – Director and Franchisee of Africa’s MiniBoss Business School – South Africa

“The calibre of our esteemed judges for the Top 16 YOBAs 2024 panel is truly exceptional. Their collective wisdom and expertise will ensure a fair and rigorous evaluation process, honouring the remarkable achievements of our youth entrepreneurs,” remarked Chairperson Mosa Ntwampe.

The YOBAs ceremony will take place on the evening of 22 June 2024, at the Sandton Convention Centre. Where the visionary young leaders driving Africa’s entrepreneurial landscape will be celebrated and recognized.

For more information on the YOBAs, please visit

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